Project Synopsis

The Challenge

Dakota software had old website that was stale, could barely be read on mobile, and did not reflect the innovative company Dakota is. Their website content served little purpose other than as a brochure, and as a portal for their online support. It did not actively generate leads either.

Dakota needed a website that reflected their high level of professionalism, reinforced their unique expertise, and also served as a useful tool for their loyal reseller base. They also wanted to increase requests for demo versions of their software.

The Result

Dakota has a new website which looks great on iPads, phones and desktops. Each product page features an explainer video, a screen shot gallery, and a simple form to request a demo version.

The website also features an online Reseller Application form for dealer recruitment, and a product order form which simplifies both the order process and the product registration process for Dakota.

Scope

Responsive website design, copy audit, search engine optimization.

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