Goal Driven Websites for Service and Consulting Businesses
What Business Pain Should Your Website Solve?
Before you commission that website, ask yourself what business goal you want to achieve. Your digital marketing will be most effective when it has a specific goal in mind.
“I want to…”
- Speed up the sales cycle
- Find new pre-qualified customers
- Help clients use remote support to minimize costly and time consuming in person client visits
- Sell new services to existing clients
- Eliminate the need for a physical showroom
- Target an extremely narrow niche
Consulting and Service Businesses Need Different Websites
Consulting and service business need different websites than traditional e-commerce websites. You are not selling a product per se, you are selling what you can do for someone. You are selling the benefit they will derive from your service. Knowing this makes a difference in how you approach your digital marketing strategy.
Need Help Growing Your Business?
A website built with specific, measurable goals in its cross-hairs will help you grow your business. Pair it with a well executed digital marketing plan and you accelerate your growth even faster.
These businesses work better, because of their websites. Click the screens below to see their success stories.
What Some Clients Have To Say
"Rainmaker handles all our digital marketing. Most of our marketing is done online, and Annemarie gets us the results we need. Our search results on Google outrank our competition, and our website continually generates leads for us, to help keep our installers busy working year round.” Ron Wizinsky University Sprinklers
"I’m delighted how Annemarie replaced our older, static website with a much more effective and modern version. She guided me through the process and made it easy. She understood not only the desired features, but also the tone that was appropriate for our style of doing business. As she built the site, I was impressed by how quickly she was able to provide quality content without a large time commitment on my part. It helps tremendously that she understands the software consulting business. The end result is an engaging, evolving website that represents us well, and that I’m proud to have my name on." Bruce Gardner Arx Business
"Wow! Our new website is fantastic. Everyone is super happy with what you have produced for us. Thank you. This will most certainly increase room revenue for our hotel. You have nailed it. This is tremendously exciting for us and I guarantee the hotel owners are going to love this new site, too." Tom Knight, Alexander Mackenzie Hotel
"Annemarie did a superb job of building a solid website foundation for our mutual client. Her experience and clean coding shows through. Their site is sure to reap all of the benefits of natural on-site search engine optimization." Frank Siano eBridge Marketing
"Annemarie made the whole web design process, from design to implementation, very easy and clear. We had stated objectives, and she made them happen. Within a week of going live we were already reaping the benefits of the improved look, feel, and functionality of our website." Peter Barnaby Abenaki Associates
"Annemarie doesn’t just design a great website, she designs it with purpose. We had a lead sign up for an ebook download on Day 1 of going live. Talk about instant gratification! Annemarie is a consummate professional who delivers as promised." Paul Caron Caron Business Solutions
"For those of us who run a successful business but are aesthetically and technologically challenged, Annemarie comes to the rescue. My new website is beautiful and was immediately noticed and complimented by my clients. That makes me wonder what kind of impression my old one was giving! Annemarie is easy to work with and the whole process was painless. " Steven Schwartz, CPA Steven D. Schwartz & Associates
"Rainmaker was my top choice. I have worked with Annemarie in the past and knew that her expertise would deliver what I needed. My new logo fits me perfectly. I just love it. I also have a new website and my clients are telling me how professional it looks. I would highly recommend Annemarie for all of your marketing needs." Carol Wojick CW Consulting
Tools We Can Use To Market Your Consulting or Service Business Online
Custom B2B Website Design
The foundation of your digital marketing plan, your website needs to be polished, professional, easy to navigate, and clearly reflective of your unique expertise. It also needs to look as great on a mobile phone or a tablet as it does on a laptop or desktop. This is called a “responsive website”, and every website I design is responsive.
Copy Writing and Content Generation
The content of your website positions you as the expert. That expertise gives you a strategic advantage. Well written content will help your website convert visitors into qualified leads. Conversely, purposefully written content will also help eliminate “tire-kickers”, businesses who you don’t want clogging up your lead funnel because they are not in your target market. Nobody wants to spend an hour on the phone with someone, only to learn they are a poor fit.
Email Marketing and Drip Campaigns
Email newsletters help position you as an expert in your field, and keep you top of mind with clients. Email drip campaigns help you grow a list of email leads that you can nurture, so that they self-qualify, and when they are ready to buy, you are who they think of first and foremost. Email can be a very powerful tool in the digital marketing mix of a business consultant.
Search Engine Optimization
If no one can find your website, chances are they can’t find you either. Carefully executed search engine optimization techniques will help you rank well on search engines like Google, so prospects can find your website, before they find your competitors’.
Social Media Tie-Ins
Honing your presence in and linking your website to carefully selected Social Media tools will broaden your exposure online, and further reinforce your expertise. However, not every social media tool is right for every industry, particularly B2B. It will augment an existing marketing strategy, but it will not in itself sell anything. Your investment is better concentrated in only one or two that make sense for your particular business.
Pay Per Click Advertising
A purposely crafted Google AdWords or Facebook campaign can drive traffic to your site, and give you a leg up over your competition. Prices vary greatly by industry, however, depending on how narrow your niche market is, and how many other businesses are competing for your keywords.