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Project Synopsis

The Challenge

GreenSink was an entrepreneurial initiative by a group of students at the University of Calgary Haskayne School of Business. Their group was one of twelve student groups chosen to compete for seed funding from RBC Royal Bank of Canada to bring their product to market.

GreenSink needed a slick website to demonstrate their professionalism and their market-readiness. They also needed the website to collect market research data to support their bid for funding.

The Result

GreenSink’s website helped them collect data from builders, developers and home owners to direct their marketing efforts and drive product design. The website also showed seed fund managers that this student group was proposing a product with proven market potential.

Scope

Responsive website design, copy writing, logo design.

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