Project Synopsis

The Challenge

John from SR Soft is an accounting software developer, and he’s a very smart man, but he needed help describing his products in laymen’s terms. In preparation for an upcoming trade show, I rewrote their product copy and redesigned all of their marketing materials to describe SR Soft’s products in an easy to read, benefits-driven manner.

The Result

John was able to win new clients and establish new VARs for his product at the tradeshow, which he now attends annually. Having professional marketing materials made all the difference in his ability to gain the confidence and respect of his conservative and somewhat risk-averse colleagues in the accounting software arena.

Scope

Website design, copy writing, print design, branding

Pin It on Pinterest