As Tony Roma’s franchise owners, Tony Roma’s of Alberta had invested in the brand equity enjoyed by Tony Roma’s internationally. However, the Tony Roma’s corporate website was heavily skewed towards its American franchises, and regularly featured specials and promotions not available in Alberta. Customers were often frustrated and disappointed at point of purchase as a result. Furthermore, searching for the Alberta locations on the corporate site was cumbersome.
Tony Roma’s of Alberta now has their own site that still uses graphical elements from the corporate site, to leverage their “Legendary Ribs” brand. However, their site only features local locations, local menus, and specials specific to Tony Roma’s Alberta. Furthermore, finding Alberta restaurants is fast and simple.
Responsive website design, branding.