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University Sprinkler Systems

University Sprinkler Systems Digital Marketing

Project Synopsis

The Challenge

University Sprinklers needed a comprehensive digital strategy that would drive prospects to their website and convert them into leads. They also needed a site that would cross-sell their additional services, such as landscape lighting, rainwater harvesting, drip irrigation and Christmas light installation.

The Result

University Sprinklers’ ranking on Google continues to climb ahead of its competition, after launching a new search engine optimized WordPress website, adding content marketing through their blog, tying in social media, and fine-tuning their PPC Google Ad campaign.

Website traffic has grown by 40% since their new site was launched, and Google Analytics goal setting is now in place to properly track conversions, as website visitors pre-qualify themselves by completing “Request A Quote” or “Book An Appointment” forms. Their phone numbers and “Request a Quote” call to action buttons are clearly visible in the top right hand corner “sweet spot” throughout the site, for optimal conversion.

Scope

Responsive website design, copy writing, content marketing, social media marketing, search engine optimization, PPC advertising

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