Alexander Mackenzie Hotel
Mackenzie BC is a boom and bust, resource-economy driven town, and the Alexander Mackenzie Hotel, with its attached Mackenzie Centre Mall, is at its epicentre. They needed a new, mobile-friendly website to emphasize their central location, their top competitive advantage.
The website needed to clearly state the advantages of staying at the Alexander Mackenzie over its competition: the convenience of the attached mall amenities, substantially larger rooms and full kitchens, and an exceptionally high standard of cleanliness. Furthermore, the website needed plenty of interior shots to emphasize that the hotel had been recently renovated inside.