Mackenzie BC is a boom and bust, resource-economy driven town, and the Alexander Mackenzie Hotel, with its attached Mackenzie Centre Mall, is at its epicentre. When times were better, a local businessman decided to build another competing hotel across town, forcing the Alexander Mackenzie to woo its guests more aggressively. Central to this plan was a new, mobile-friendly website.
The website needed to clearly state the advantages of staying at the Alexander Mackenzie over its competition: the convenience of the attached mall amenities, substantially larger rooms and full kitchens, and an exceptionally high standard of cleanliness. Furthermore, the website needed plenty of interior shots to emphasize that the hotel had been recently renovated inside, despite its someone dated looking exterior.
The hotel’s new mobile-friendly website is simple and easy to navigate, and every page features professionally shot photography of the hotel’s interior. Furthermore, full pages are dedicated to the amenities of the attached mall, as well as the hotel staff, who all live in this small town. Behind the scenes, redirects were put in place so none of the traffic to their old website, including search engine traffic, was lost in transition to the new site. Finally, a “call to action” on every page leads to the online booking form, which began generating reservations the day the new site was launched.
Responsive website design, copy writing, search engine optimization, branding