Caron Business Solutions had a tired and dated, non-mobile friendly website that was not generating leads for them. Google Adwords advertisements were driving paid traffic to the site, but the site was failing to convert those visitors into leads.
Caron’s new site has pages specifically targeted towards the industries in which they specialize, including mining and wineries. Those pages contain “lead magnets“, generally white papers and eBooks, to entice visitors to give Caron their name and email address for further direct email marketing. Caron’s new website began generating leads the day it was launched.
The new site also features an events calendar to manage course registrations for their newly relaunched training centre.
Responsive website design, copy writing, search engine optimization, graphic design.