HBM Integrated

HBM Integrated Website Design

Project Synopsis

The Challenge

HBM Integrated serves some highly refined niche markets, including Long Term Care Centre financial administrators across Canada. They needed a website that would let them target these markets with high precision, and rank them well on search engines so they were easily found by prospects searching for their very specific niche keywords.

The Result

HBM’s website features three distinct blogs for its three distinct niche markets, using content marketing to leverage their unique expertise. Update: HBM Integrated merged with BAASS Business Solutions in June of 2014, and is now operating under the BAASS brand. Consequently, this website is no longer being updated.


Responsive website design, content marketing, search engine optimization, copy writing

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