The Partner Marketing Group

Project Synopsis

The Challenge

The Partner Marketing Group offers B2B marketing services for the technology channel, so they need a website that is exceedingly professional, visually appealing, content rich, and technologically current. Their previous website was running off an outdated template that no longer allowed them to put their best face forward. It was also starting to crash when they updated their blog. Its time had clearly come.

The Result

The Partner Marketing Group’s new website features their extensive blog, video content, prominent opt-ins to downloadable resources (to serve its all-important lead gen functionality), and is tied into their Emfluence marketing platform via API, for lead follow up. The website also serves up an Emfluence survey which allows The Partner Marketing Group to collect data for their trademark annual Technology Marketing Benchmark & Trends Report.

Scope

Responsive website design, Emfluence marketing platform integration.

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