by Annemarie Nordman | Dec 8, 2016 | Strategy, Website Design
Lead Magnets: Why You Should Give Away Your Very Best Work For Free To Be Successful In prior posts I talked about providing useful content on your website, to help you engage with your prospects while proving your authority in your field. We discussed why this is an...
by Annemarie Nordman | Nov 14, 2016 | Content Marketing, Strategy, Website Design
How To Prove Your Authority By Being Remarkably Useful Via Content Marketing There are several essential components that go into every website whose purpose is to generate leads. One of those components is “content marketing”. Prove you can solve their problems...
by Annemarie Nordman | Oct 17, 2016 | Strategy, Website Design
How To Use Social Proof To Prove You Really Mean Business There are several essential components that go into every website whose purpose is to generate leads. One of those components is “social proof”. Prove you mean business using “Social Proof” What...
by Annemarie Nordman | Oct 20, 2015 | Content Marketing, Strategy
Why Content Marketing Is the Sweet Spot for B2B Consultants If you’ve been following my blog or getting my emails, you know I’m a real believer in the power of content marketing for fueling a consulting business. This post looks further at why B2B content...
by Annemarie Nordman | Jul 2, 2015 | Strategy, Website Design
My friend Stewart Ritchie across the pond over at poweredbycoffee in the UK recently wrote a blog post that struck a chord with me. Stewart is a great writer, and I agree with pretty much everything he says. So when he wrote about the importance of defining your...
by Annemarie Nordman | Apr 22, 2015 | Strategy, Website Design
When a client comes to me for a new website, I try and get great clarity on what their specific goals are for the project. Why do they think they need a new website? What does it need to achieve? What business problem does it need to solve? So when it became obvious...
