Lately I’m noticing charities using social media in amazing ways to raise money and awareness for their causes. The most obvious one of late to me is the ALS Ice Bucket Challenge. In case you spent summer 2014 under a rock, the Ice Bucket Challenge viral...
My daughter, who is studying business management at UBC’s Okanagan campus, sent me the link this week to WestJet’s latest YouTube Video: That was Monday at noon. At that point it had had about 200,000 views. When I googled it, it came up first on Global...
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