by Annemarie Nordman | May 27, 2014 | Branding, Favourite Campaigns, Gamification, Millennials, Social Media Marketing, Strategy
Last week I attended the BC Chapter of the American Marketing Association’s Vision Conference. They had some great talks, but the really “sticky” one for me was given by Gabe Zichermann, CEO of Dopamine Creative, and author of The Gamification...
by Annemarie Nordman | Jan 15, 2014 | Branding, Podcasts, Social Media Marketing
When I’m out walking my dog Max, I like stimulating conversation. Lucky for me, this is often provided by my good friend Susan Matheson, Cultural Intelligence Consultant and Bedside Table Books Blogger. But quite frankly, when it’s just me and Max, I find...
by Annemarie Nordman | Dec 11, 2013 | Branding, Social Media Marketing
My daughter, who is studying business management at UBC’s Okanagan campus, sent me the link this week to WestJet’s latest YouTube Video: That was Monday at noon. At that point it had had about 200,000 views. When I googled it, it came up first on Global...
by Annemarie Nordman | Nov 25, 2013 | Branding, Logo Design
Welcome to my blog. I’ve just rebranded! I hope you like my new logo. What started as a website redo has morphed into a complete corporate id overhaul for Rainmaker Marketing & Design. Big surprise. Funnily enough, I have always discouraged my clients from...
