Not Every Consultant’s Website Has The Same Goal
When you are a consultant setting out to commission a new website, it's important to identify what business goals your website needs to achieve. Believe it or not, not every business wants their website to generate new leads. Sometimes you have to dig a little deeper...
6 Behind the Scenes Features Your Website Absolutely Positively Needs
I had a lovely email from a client this week. He had noticed something I had done "behind the scenes" on his website that I had not told him about. In an effort not to "tech talk" my clients to death, I will throw in features that they don't even know they are...
Who Can Resist These Mouthwatering Tony Roma’s Ribs?
This winter I had the mouthwatering pleasure to work on a website for a Tony Roma's franchisee. This delicious lead came from another Alberta client, Carol Wojick at CW Consulting. Thanks Carol!! Why Tony Roma's Alberta Needed A New Website As Tony Roma’s franchise...
Simple Definitions for Converting, Conversion and Converstion Rate Optimization
Happy New Year! Holidays are over and its time to get back to school... Digital Marketing Definitions School, that is. We digital marketers spend a lot of time talking about how to convert people. No, we are not recruiting you to shave your head and come join us doing...
WestJet Pulls Off Another Social Media Marketing Miracle
Two years ago I wrote about my favourite all time social media marketing miracle, WestJet Airline's Christmas Miracle. For those of you who aren't familiar with WestJet, they are probably Canada's most loved airline. They are plucky, fun, casual... everything their...
Organic Versus Free: What Does This Really Mean?
Organic Traffic – "Say What?" Welcome to my next addition to Digital Marketing Definitions. In case you missed my prior definition posts, here’s what I already explained in prior lessons: What Is Your “Call To Action”? Do You Really Know What A Landing Page Is? What...