by Annemarie Nordman | Dec 21, 2015 | Favourite Campaigns, Social Media Marketing
WestJet Pulls Off Another Social Media Marketing Miracle Two years ago I wrote about my favourite all time social media marketing miracle, WestJet Airline’s Christmas Miracle. For those of you who aren’t familiar with WestJet, they are probably...
by Annemarie Nordman | Jun 10, 2015 | Favourite Campaigns, Website Design
I have a new website crush. I’ve become a raving fan of an online business, Rent The Runway. A little background… my younger daughter is just graduating from high school, and last weekend was Prom Weekend. Those of you that know my daughter know that...
by Annemarie Nordman | May 27, 2014 | Branding, Favourite Campaigns, Gamification, Millennials, Social Media Marketing, Strategy
Last week I attended the BC Chapter of the American Marketing Association’s Vision Conference. They had some great talks, but the really “sticky” one for me was given by Gabe Zichermann, CEO of Dopamine Creative, and author of The Gamification...
by Annemarie Nordman | Mar 6, 2014 | Favourite Campaigns
It’s fun having a daughter in business school. She now likes to forward me cool marketing campaigns she comes across, and she comes across a lot more these days, now that she’s launched her school’s marketing club. I particularly love this campaign...
by Annemarie Nordman | Feb 21, 2014 | Favourite Campaigns
I LOVE the Olympics. My family will attest to this. My husband calls me the Superfan. I wake up without an alarm at 4:30 AM before the evening events start to unfold in Sochi, and start watching on the PVR those events that I missed while I slept. I’m glued to...
