WestJet Pulls Off Another Social Media Marketing Miracle Two years ago I wrote about my favourite all time social media marketing miracle, WestJet Airline’s Christmas Miracle. For those of you who aren’t familiar with WestJet, they are probably...
My daughter, who is studying business management at UBC’s Okanagan campus, sent me the link this week to WestJet’s latest YouTube Video: That was Monday at noon. At that point it had had about 200,000 views. When I googled it, it came up first on Global...
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