Do You Really Know What A Landing Page Is?
Since it's the summer, I think it is time for some Summer School! So this blog post and maybe the next couple are going to focus on your education. Specifically, your Digital Marketing Education. I'm going to pick three Digital Marketing Terms, and demystify them. So...
How Content Marketing Strategy Drives Up University Sprinklers’ Website Traffic
Insights From Google Analytics: How Content Marketing Strategy Drives Up University Sprinklers' Website Traffic University Sprinklers has been consistently and purposefully blogging about irrigation-related topics since April of 2014. It is most certainly paying off....
Your Website Is Not Your Marketing Strategy
My friend Stewart Ritchie across the pond over at poweredbycoffee in the UK recently wrote a blog post that struck a chord with me. Stewart is a great writer, and I agree with pretty much everything he says. So when he wrote about the importance of defining your...
How Rent The Runway Executes Social Proof Brilliantly to Drive Rentals
I have a new website crush. I've become a raving fan of an online business, Rent The Runway. A little background... my younger daughter is just graduating from high school, and last weekend was Prom Weekend. Those of you that know my daughter know that she's a bit of...
Does Your Website Speak Directly To Your Ideal Client?
When a client comes to me for a new website, I try and get great clarity on what their specific goals are for the project. Why do they think they need a new website? What does it need to achieve? What business problem does it need to solve? So when it became obvious...
These Are A Few Of My Favourite Things…
I was going to call this A Year in Review, or something like that, and then my favourite podcasters starting poking fun at all the "year in review" blog postings, so I've gone with the Sound of Music angle instead....plus it is now February, so I'm a little late to...