Kids today don’t get excited about driving. I can speak from personal experience here. I’ve had two teenagers clock into their sixteenth year, and neither of them has been chomping at the bit to get behind the wheel. My younger daughter greets her dentist...
Last week I attended the BC Chapter of the American Marketing Association’s Vision Conference. They had some great talks, but the really “sticky” one for me was given by Gabe Zichermann, CEO of Dopamine Creative, and author of The Gamification...
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